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Cigars are tobacco products that are burned and inhaled through pipes. The cigar comes from the word Sikar, a Mayan diction meaning "to smoke a roll of tobacco leaves". One of the inventions from which this cigar originated is the discovery of a Guatemalan urn – estimated to date from the 10th century. On the urn, there is a painting of a Mayan who inhales a roll of tobacco leaves.

Indonesia occupies the second position as a tobacco producer after Cuba. It’s not surprising considering that the natural potential in Indonesia is so great. This earned Indonesia the nickname a Promising Land by cigar makers from Cuba. Another term in their language is La Tierra Prometadora.

There are several cities in Indonesia whose main commodity is tobacco, one of them is the city of Jember which has the nickname Tobacco City. Many quality cigars are produced in this city, such as El Gaucho which is produced by PT. Besuki Raya Cigar. El Gaucho has two types, namely El Gaucho Premium and El Gaucho Fantastico.

El Gaucho is the first cigar in Indonesia to have a box shape.

"So the shape of the box is if structurally, the airflow is better. So, when smoking the cigar it’s not hot even though it’s short." Said Mr. Fatkhur Rohman, Product Development PT. Besuki Raya Cigar  Company.

This cigar has a long process that requires perseverance. Starting with the stripping process – the process of removing tobacco leaf bones, to the drying process at a certain temperature which takes about 3 days to produce quality cigars. This drying technique is called slow drying which uses a temperature that is not too high, but the time is long.

"So if we use the fast drying technique, the cigar can be cracked or broken." He said.